Creative Asset Requirements

Ian Harris

April 29, 2021 05:51

Dimensions	Landscape \| 16:9 \| 1920 x 1080px \| 1280 x 720px Portrait \| 9:16 \| 1080 x 1920px \| 720 x 1280px Square \| 1:1 \| 1080 x 1080px \| 720 x 720px
Duration	15 - 45 seconds * As a standard, we serve 15, 30, 45 seconds video.
File size	Under 60MB
Format	MP4, MOV

Dimensions

6:1 | 640 x 100px | 320 x 50px | 300 x 50px

8:1 | 800 x 100px | 728 x 90px | 720 x 90px

*Please leave a bleed area of 20px at the left and right of the image.

File size

6:1 Under 60KB | 8:1 Under 100KB

Format

PNG, JPG, GIF

Dimensions	320 x 50px \| 300 x 50px \| 400 x 50px *Please leave a bleed area of 20px at the left and right of the video.
Duration	3-10sec
File size	Under 2MB
Format	MP4, MOV

Video | Interactive Endcard | Playable Endcard | Immersive Video Endcard

To produce a creative that best showcases your app/game and attracts the best users, we ask you to provide as many of the assets below.

File type	Examples
Image files PSD, AI, PNG, JPG	Game Characters UI Design Game Pieces (ex. puzzle block) Winning Icons/Messaging (ex. "Download now", "Play now") CTA button, text Background Images Splash screens Store screenshots Marketing images, ads
Video files MOV, MP4	Gameplay footage (Background music OFF, Sound effects ON is better) App experience footage Marketing video, ads *Frame Rate: 30fps recommended
Animation files Sprite sheets, PNG sequences, MOV with alpha channel	Animation of Characters, Objects Particle Effect Animations
3D files C4D, FBX	Characters - ideally with animation baked & references merged Objects Maps from game levels Weapons *All 3D project files should be reduced consolidated/collected with relevant texture files
Audio files WAV, MP3, OGG	Game music Sound effects
Font files TTF, OTF	Game UI fonts Marketing fonts
Others	After Effects(.aep) project files with related image and video assets (reduced and collected) Unlocked game (IPA/APK) Internally/externally built videos, playables. Any equirectangular(monoscopic or stereoscopic) or cubemap video and image (for Immersive Video Endcard)

Questions?